BMT 2.0: Enhanced budgeting, planning, and collaboration workflows

As Lead UX/UI, spearheaded the redesign of the Business Marketing Tool, streamlining budgeting, planning, and cross-functional collaboration. Defined the UX strategy to align with business goals and led a team of designers, developers, and project managers. Facilitated communication with stakeholders and agencies to develop the design system and user journeys, ensuring efficient workflows.

To bring the Business Marketing Tool (BMT) 2.0 to life, facilitated collaborative workshops with stakeholders to align project goals and business objectives. Led the creation of user personas, journeys, and wireframes, adopting a human-centered approach tailored to marketing teams and external agencies. Guided the development of a scalable design system and integrated cross-platform tools to optimize workflows. Collaborated with developers to address technical challenges and deliver seamless user experiences, from user creation to budget approval processes.

Started deep-diving into the existing BMT platform to identify its key pain points and shortcomings. Clear, user-centred goals were then set to transform the overall experience. The focus was to create a platform that streamlined workflows and empowered users to work efficiently, with less frustration. Immersed in understanding user challenges with the current platform, their root causes of frustrations were uncovered, and identified areas for improvement.

Insights sparked creative solutions to streamline workflows. Prototyping allowed us to test and iterate on ideas, and user feedback was instrumental in refining the design. This iterative process resulted in a more intuitive and efficient platform. Our approach ensured that every decision was driven by the goal of empowering users to complete their tasks with ease and efficiency. Our design goals focused on: Our design goals centred around elevating the user experience. We aimed to reduce complexity, providing a clear and intuitive journey through the platform. By leveraging smart automation and seamless integration, we minimised repetitive tasks. Ultimately, our mission was to empower users with quick, actionable insights, enabling them to make informed decisions faster and with greater confidence.